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Sinopsis
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders
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Reseña del editor
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
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Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1753698675. 7/28/2025 10:31:15 AM. Nº de ref. del artículo: U9780983330714
Cantidad disponible: 1 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009320275
Cantidad disponible: 2 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
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Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.61. Nº de ref. del artículo: G0983330719I4N00
Cantidad disponible: 1 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.61. Nº de ref. del artículo: G0983330719I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.61. Nº de ref. del artículo: G0983330719I4N00
Cantidad disponible: 1 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.61. Nº de ref. del artículo: G0983330719I4N00
Cantidad disponible: 1 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
paperback
Librería: London Bridge Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Nº de ref. del artículo: 0983330719-3-33823305
Cantidad disponible: 1 disponibles
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
CMI Books, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780983330714. Nº de ref. del artículo: 4315281
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Managing Content Marketing : The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 18009797-75
Cantidad disponible: 1 disponibles
Imagen de archivo
Managing Content Marketing : The Real-World Guide for Creating Passionate Subscribers to Your Brand
Publicado por
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 15086460-75
Cantidad disponible: 2 disponibles