Artículos relacionados a Reality in Advertising

Reality in Advertising - Tapa blanda

Rosser Reeves

 
9780982694145: Reality in Advertising
Tapa blanda
ISBN 10: 0982694148 ISBN 13: 9780982694145
Editorial: N.W. Widener, Inc., 2015

Sinopsis

Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published intwenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out ofMadison Avenue." (For typical comments see back of jacket.)Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising.In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has somedevastating things to say about advertising’s misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client’s sales; and he punctures many of themisguided philosophies which lower the efficiency of advertising, rather than raising it.But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales.Here, in short, is a concise, forcefully written guide that has been called "a ’Rosetta Stone’ for the advertising business"- an essential book for anyone who works in advertising,or uses advertising extensively.It is today required reading in hundreds of great corporations and many of the world’s leading business schools.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
N.W. Widener, Inc.
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0982694148
ISBN 13 
9780982694145
Encuadernación
Tapa blanda
Número de páginas
172
Contacto del fabricante
no disponible
Persona responsable
no disponible