Sinopsis
With over 250 full-color photos, "Store Presentation and Design Number 3" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a successful series, this exciting new edition of "Store Presentation and Design" presents the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. It provides direction on where new items, sales/clearance items, and general merchandise should be featured, along with visual demonstrations and photographs of how to effectively balance the sales (cash register) location with the customers' walking, resting, and shopping spaces. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.
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Acerca del autor
Among the prestigious list of industry professionals on the Retail Design and Visual Presentation Advisory Board are: Stephen Allen, Pucci; Rick Brown, Parisian; Mary Constantini, Daffy's; Sal Lenzo, Saks Fifth Avenue; Rick Schlenther, Carson Pirie Scott and Co.; Brian Preussker, Macy's West, and Gilberto Vanderweide, Henri Bendel. Their wealth of experience and expertise read as a who's who in the Store Presentation and Design world.
De la contraportada
With over 250 full-color photos, "Store Presentation and Design Number 3" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a successful series, this exciting new edition of "Store Presentation and Design" presents the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. It provides direction on where new items, sales/clearance items, and general merchandise should be featured, along with visual demonstrations and photographs of how to effectively balance the sales (cash register) location with the customers' walking, resting, and shopping spaces. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.
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Store Presentation and Design 3: Enhancing the Store Image
Publicado por
RSD Publishing, 2010
ISBN 10: 098261280X
ISBN 13: 9780982612804
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780982612804. Nº de ref. del artículo: 5579915
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EUR 95,37
Envío por EUR 36,40
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles