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Sinopsis
KnowThis: Marketing Basics 3rd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including marketing analytics, social media influencers, remarketing, voice-activated assistants, virtual reality testing, to name a few. The new edition also features expanded coverage of globalization, digital networks, consumer purchase behavior and much more.The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource.Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & StrategyAppendix: Marketing to the Connected Customer
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Acerca del autor
Paul Christ holds a Ph.D. (marketing concentration) from Drexel University. He is Professor Emeritus of Marketing at West Chester University, the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. During 28 years of teaching Paul taught MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis. In addition to teaching, Paul held several administrative positions including serving as the university’s MBA Program Director for 14 years. Also, in 1999 he was responsible for developing one of the first E-Commerce focused MBA programs in the world. Paul has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business. Paul is editor of KnowThis.com, one of the internet’s leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he is currently a consultant to marketing and technology companies.
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KnowThis: Marketing Basics, Third Edition
Publicado por
KnowThis LLC, 2018
ISBN 10: 0982072236
ISBN 13: 9780982072233
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00034786351
Cantidad disponible: 1 disponibles
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KnowThis: Marketing Basics, Third Edition
Publicado por
KnowThis LLC, 2018
ISBN 10: 0982072236
ISBN 13: 9780982072233
Antiguo o usado
paperback
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KnowThis: Marketing Basics, Third Edition
Librería: Wrigley Books, Austin, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Nº de ref. del artículo: 3C-9780982072233-N
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KnowThis: Marketing Basics, Third Edition
Publicado por
KnowThis LLC, 2018
ISBN 10: 0982072236
ISBN 13: 9780982072233
Antiguo o usado
Paperback
Librería: Wrigley Books, Austin, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: like new. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Nº de ref. del artículo: 3C-9780982072233-L
Cantidad disponible: 2 disponibles
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KnowThis: Marketing Basics, Third Edition
Publicado por
KnowThis LLC, 2018
ISBN 10: 0982072236
ISBN 13: 9780982072233
Antiguo o usado
Paperback
Librería: Wrigley Books, Austin, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: very good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Nº de ref. del artículo: 3C-9780982072233-V
Cantidad disponible: 1 disponibles
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KnowThis: Marketing Basics, Third Edition
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: New. Nº de ref. del artículo: 0982072236-11-34138283
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