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Sinopsis
The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.
You’ll learn how to:
- Identify the 6 essential positioning elements that define your personal brand
- Master the 5 everyday activities that most clearly communicate your brand
- Avoid the top 20 Personal Brand Busters™ that could keep you from success
- Increase your earning power and job satisfaction
- Build on-the-job trust and loyalty in YOU™
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries.
"Sobre este título" puede pertenecer a otra edición de este libro.
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How YOU (tm) Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be
Publicado por
Global Insight Communications, 2008
ISBN 10: 0979901022
ISBN 13: 9780979901027
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005021153
Cantidad disponible: 1 disponibles
Imagen de archivo
How YOU Are Like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more, and be more at work
Publicado por
Global Insight Communications, 2008
ISBN 10: 0979901022
ISBN 13: 9780979901027
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. Nº de ref. del artículo: G0979901022I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
How YOU Are Like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more, and be more at work
Publicado por
Global Insight Communications, 2008
ISBN 10: 0979901022
ISBN 13: 9780979901027
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Nº de ref. del artículo: G0979901022I3N00
Cantidad disponible: 1 disponibles