Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research proves the idea that humans have three primary cravings at work that, once fulfilled, make them happier and more productive. Yet, despite billions of dollars spent to improve employee motivation, most businesses still suffer from a lack of engagement. In this book, you ll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 per cent employee engagement How to invest 10 Minutes by Friday™ to become a better leader A step-by-step process to master the Ultimate Habit™ for accelerating business results You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
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Gregg Lederman is President of Employee Engagement at Reward Gateway, an employee engagement company dedicated to making the world a better place to work. He is a highly sought-after keynote speaker and an adjunct professor of executive MBA students at the Simon School at the University of Rochester. He is the New York Times, USA Today, and Wall Street Journal bestselling author of Engaged!
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