The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room - Tapa blanda

Underwood, Chuck

 
9780979574504: The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room
Tapa blanda
ISBN 10: 0979574501 ISBN 13: 9780979574504
Editorial: The Generational Imperative, 2007

Sinopsis

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

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Reseña del editor

How is this possible? The essential book for the board room AND the living room? This is the definitive portrait of America's generations in the workplace (generational workforce diversity and human resource strategy), marketplace (generational marketing, advertising, sales, and customer service strategy), and living room (understanding our children, parents, and ourselves in a more meaningful way than ever before).It is the most provocative page-turner covering the fastest-rising business and family topic in America: the story of generational differences. The Silents: America's Last Innocent Generation. Boomers: the rock-the-world generation that is just now taking its turn at the top of American leadership. GenX: so different and misunderstood, an "island" generation. Millennials: America's next great generation; nurtured, demanding, talented.Here is each generation's story, along with the "bible" of tips and tactics that teach businesses how to deal with each generation as consumers and employees; and remarkably, as parents and children. As told by acclaimed generational consultant Chuck Underwood, founder/president of The Generational Imperative, Inc.

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Editorial
The Generational Imperative
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0979574501
ISBN 13 
9780979574504
Encuadernación
Tapa blanda
Número de páginas
292
Contacto del fabricante
no disponible
Persona responsable
no disponible