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Sinopsis
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
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Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
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Hidden Persuaders, The
Publicado por
Ig Publishing, 2007
ISBN 10: 097884310X
ISBN 13: 9780978843106
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Hidden Persuaders, The
Publicado por
Ig Publishing, 2007
ISBN 10: 097884310X
ISBN 13: 9780978843106
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The Hidden Persuaders
Publicado por
Ig Publishing, US, 2007
ISBN 10: 097884310X
ISBN 13: 9780978843106
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Paperback. Condición: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Bo ok Review "A brisk, authoritative and frightening report on how manufacturers, fundra isers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yo rker Originally published in 1957 and now back in print to celebrate its fiftiet h anniversary, The Hidden Persuaders is Vance Packard's pioneering and pres cient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by b usiness, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological techni que that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and televi sion programs of the 1950s, Packard shows how the insidious manipulation pr actices that have come to dominate today's corporate-driven world began. Fe aturing an introduction by Mark Crispin Miller, The Hidden Persuaders has s old over one million copies, and forever changed the way we look at the wor ld of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and. Nº de ref. del artículo: RWARE0000055308
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The Hidden Persuaders
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The Hidden Persuaders
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The Hidden Persuaders
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The Hidden Persuaders
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The Hidden Persuaders
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Ig Publishing, 2007
ISBN 10: 097884310X
ISBN 13: 9780978843106
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The Hidden Persuaders
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