Sinopsis
In this practical yet philosophical book, Aldo Papone, a senior advisor at American Express, collects his insights and personal experiences, famous quotes that have inspired him and his favorite stories in a business memoir that pulls no punches yet is filled with humanity. The Power of the Obvious perfectly captures what really counts in business in a way that teaches and inspires. What really counts are things we all once knew but need to be reminded of. Mr. Papone reminds us - sometimes bluntly, oftenhumorously and always with the desire to bring us back to the power of the obvious.
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Acerca del autor
Aldo Papone has been a central figure at American Express for 30 years and active in American business for half a century. While playing operational and advisory roles within the company, he has consulted with many other companies on issues of strategy, marketing, brand management and advertising. He has also served on numerous Boards of Directors for both corporations and non-profit organizations
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The Power of the Obvious
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