If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently - Tapa dura

Libro 1 de 2: Fred Lee?s If Disney Ran Your Hospital Healthcare Excellence Series

Lee, Fred

 
9780974386003: If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently

Sinopsis

Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitalsboth provide an experience, not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees.

The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 ½ principles that will help hospitals gain the competitive advantage that comes from being seen as the best by their own employees, consumers, and community.

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Acerca del autor

Previously, Fred Lee has been both a senior vice president of a major medical center and a cast member at Disney University. Disney recruited him because of his expertise in helping hospitals achieve a culture that inspires patients and employee loyalty. At Disney, he helped to adapt and facilitate Disney&;s approach to quality service and to develop its newest seminar on customer loyalty.

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Otras ediciones populares con el mismo título

9780974386010: If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently

Edición Destacada

ISBN 10:  0974386014 ISBN 13:  9780974386010
Editorial: Second River Healthcare, 2004
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