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Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times - Tapa blanda

Potter, Robert A.

 
9780974320007: Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times
Tapa blanda
ISBN 10: 0974320005 ISBN 13: 9780974320007
Editorial: R A POTTER ADVISORS LLC, 2003

Sinopsis

Book by Potter Robert A

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Reseña del editor

How are successful professional service providers (consultants, attorneys, accountants, entrepreneurs, advertising and PR executives, architects, etc.) selling and winning new business in these turbulent times? Author Robert Potter spent the last two years asking providers and their clients that question and found that the only way to win in these times is to engage clients in the invisible market before they look for service providers. He also found that the tactics that worked in better times are no longer sustainable. This book provides a map and navigation tools to penetrate and capture new business in the Invisible Market. It takes the buying and selling patterns gleaned from top service professionals and their clients and translates them into a logical and learnable process that makes finding, accessing, winning and retaining new clients far easier and more rewarding.

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Editorial
R A POTTER ADVISORS LLC
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0974320005
ISBN 13 
9780974320007
Encuadernación
Tapa blanda
Número de páginas
156
Contacto del fabricante
no disponible
Persona responsable
no disponible