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Sinopsis
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to ‘feed’ your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
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Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers. A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006071451
Cantidad disponible: 1 disponibles
Imagen de archivo
Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G097328272XI4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G097328272XI4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G097328272XI4N10
Cantidad disponible: 1 disponibles
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Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel
Publicado por
Product Development Institute, 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 41122221-6
Cantidad disponible: 1 disponibles
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2007
ISBN 10: 097328272X
ISBN 13: 9780973282726
Antiguo o usado
Paperback
Librería: Book Express (NZ), Shannon, Nueva Zelanda
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. 256 pages. Companies are experiencing a shortage of game-changing ideas that drive growt h. This is a ?how to? book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evalu. Nº de ref. del artículo: 4804g
Cantidad disponible: 1 disponibles
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel (Paperback or Softback)
Publicado por
Product Development Institute Inc. 4/14/2009, 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback or Softback. Condición: New. Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel 0.8. Book. Nº de ref. del artículo: BBS-9780973282726
Cantidad disponible: 5 disponibles
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 393. Nº de ref. del artículo: C9780973282726
Cantidad disponible: Más de 20 disponibles
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Publicado por
Product Development Institute Inc., 2009
ISBN 10: 097328272X
ISBN 13: 9780973282726
Nuevo
Paperback
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 256 pages. 8.50x5.75x0.75 inches. In Stock. Nº de ref. del artículo: x-097328272X
Cantidad disponible: 2 disponibles
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GENERATING BREAKTHROUGH NEW PR
Librería: moluna, Greven, Alemania
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Condición: New. Nº de ref. del artículo: 899018524
Cantidad disponible: Más de 20 disponibles