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Sinopsis
This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Publicado por
Sand Hill Pub, 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Publicado por
Sand Hill Pub, 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
Antiguo o usado
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Publicado por
Sand Hill Pub, 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Nº de ref. del artículo: G0972182225I4N00
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The Real Story of Informix Software and Phil White : Lessons in Business and Leadership for the Executive Team
Publicado por
Sand Hill Publishing, 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
Publicado por
Sand Hill Publishing, 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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ISBN 10: 0972182225
ISBN 13: 9780972182225
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