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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team - Tapa dura

Martin, Steve W.

 
9780972182225: The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Tapa dura
ISBN 10: 0972182225 ISBN 13: 9780972182225
Editorial: Sand Hill Pub, 2005

Sinopsis

This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Sand Hill Pub
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0972182225
ISBN 13 
9780972182225
Encuadernación
Tapa dura
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible