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The Unfair Advantage: Practical Applications of NLP for Sales and Marketing - Tapa blanda

Lakin, Duane

 
9780967916200: The Unfair Advantage: Practical Applications of NLP for Sales and Marketing
Tapa blanda
ISBN 10: 0967916208 ISBN 13: 9780967916200
Editorial: Lakin Associates,US, 2001

Sinopsis

Book by Lakin Duane

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.

Biografía del autor

Duane Lakin PhD

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Lakin Associates,US
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0967916208
ISBN 13 
9780967916200
Encuadernación
Tapa blanda
Número de páginas
170
Contacto del fabricante
no disponible
Persona responsable
no disponible