Exhibit!: The SME's Guide to Using Exhibitions to Grow Your Business - Tapa blanda

Críticas

I have to admit that exhibiting is not usually in my top 5 marketing recommendations for most of my clients. They can be costly, a waste of time and demotivating when you compare yourself to the "big players" who exhibit with flash, expensive stands.

But in this book, Exhibit! Fiona takes you through all the essential steps to ensure your exhibition could actually be one the most effective marketing strategies you take this year. Getting in front of potential clients is critical to the majority of businesses today - big and small. And if you are considering in investing in an exhibition then I have to say this is an absolute "must-read" to make sure the money you spend results in paying clients. --Karen Skidmore, 2009

What a read! Practical, honest, easy to follow advice about exhibitions.

`Exhibit!' really guides you step by step on how to get the most out of exhibiting.
All the information comes directly from Fiona who has hands on experience
and knows what it takes to be successful and make exhibitions one of the most important
decisions you make to grow and sustain your business.

You must read this book if you have exhibited, visited or just a vague thought in your head -
because it really will change your mind and focus on whats important.

Well done Fiona, looking forward to book 2! --James Webster

We doubled our sales this year at the Designer Wedding Show in February, and the marketing advice that Fiona and Caroline gave me definitely contributed to this. --Clare Yarwood-White

Reseña del editor

Are you one of the tens of thousands of small businesses who pour time and money into an exhibition only to walk away with nothing?

Discover the commonsense secrets to getting more out of your next exhibition.

This is a hands-on book that guides you through the process of:
Selecting an exhibition that will work for your business
Reading a floorplan
Understanding how visitor traffic flows around the show and how to use that when planning your stand
How to create posters with impact
The top twelve reasons that most people fail to gain business from exhibitions
Creating a communication plan that will bring you business for months to come
Setting up a competition that will bring you lots of the right sort of leads (tip: it's not about giving away a bottle of champagne!)
Using Key Performance Indicators to measure your success