A guide on how to make a real, practical difference (Amazon.co.uk); The whole basis of this book is that your till receipt is as, if not more, powerful than your vote in the ballot box. Essentially this is the first easy to use guide for the mass of consumers who are interested about where their shopping comes from, and are prepared to make more ethical purchases. But who don't necessarily want to completely abandon the local supermarket for the health food store. The guide is broken into 2-3 page chapters which cover everything from toothpaste to TVs. Tables show how each brand and parent company rank when it comes to animal testing, the environment, support for oppressive governments, and political donations. So, if you don't want to fill the coffers of companies who (for example) test their products on animals, you now know who to avoid. Yes, small organic and green orientated companies do generally come out top, but so do some major names. When the first edition was released a few years ago in the UK it got a fair amount of national newspaper coverage. The result was howls of protest from some of the brands who found they were in the lowest bracket. Which goes to show - they do care that you might stop buying their products if you find something about them that you, and most other people, disagree with. For a relatively modest price this guide can be a powerful weapon in your hands - buy it now!From the Publisher:
This is the 5th edition of "The Good Shopping Guide", which since its launch 5 years ago has become a trusted reference source for making every day ethical choices - it is read by consumers, businesses, NGOs and academics. It reveals the ethical records of hundreds of glossy consumer brands and the companies behind them - it also ranks them exactly according to environmental, animal welfare and human rights records. Over 700 consumer brands are examined in detail - everything from banks to butter. Which bank is really the most ethical with its investment policy? Is a Neff fridge better for the environment than an Indesit? Is a Dyson more or less ethical than an Electrolux? Which brand of tea is best in terms of human rights records? Is Colgate or Oral B more ethical in terms of animal testing? A pint of John Smith's or a pint of Tetley? All this is backed up by solid, in-depth research from The Ethical Company Organisation. Each section includes in-depth editorial to support an ethical lifestyle. Full colour throughout, the book is superbly art-directed and contains positive photography of the natural world. This new edition includes completely updated research throughout and new sections which reflect the proliferation of ethical issues in areas of increased public interest - for example Ethical Fashion.
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Descripción Ethical Marketing Group, 2006. Paperback. Estado de conservación: New. New copy. Order before 11am for same (working) day dispatch. Orders will be dispatched by 1st Class post, heavier items by 2nd Class or courier. Standard mail will be dispatched by 2nd Class post or Parcel Force. Overseas orders will be dispatched by priority airmail. Nº de ref. de la librería mon0000010388