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Hare & the Tortoise: An Informal Guide to Business Strategy - Tapa blanda

Kay, John

 
9780954809317: Hare & the Tortoise: An Informal Guide to Business Strategy
Tapa blanda
ISBN 10: 0954809319 ISBN 13: 9780954809317
Editorial: The Erasmus Press Ltd, 2006

Sinopsis

Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn''t matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing''s position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.

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Acerca del autor

John Kay has been a professor at London Business School, Oxford University and the London School of Economics, directory of a think tank, founder of a successful business and a director of several public companies. He is the author of several books, many articles, and contributes a weekly column to the Financial Times. He commutes between London, Oxfordshire and the South of France.

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Editorial
The Erasmus Press Ltd
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0954809319
ISBN 13 
9780954809317
Encuadernación
Tapa blanda
Número de páginas
178
Contacto del fabricante
no disponible
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