All businesses have one thing in common - they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your organization? This guide provides vital tips to help you win business and keep your existing customers coming back for more. The book features tips on: how to win and keep customers; how to understand your customers and their needs; how to make your organization more marketing orientated; how to use promotional tools to target customers; how to build a competitive edge for your organization; and how to draw up a marketing plan for your business.
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Pauline Rowson lives in the UK and is a professional conference speaker who has helped countless individuals and businesses improve their communication skills. For over twenty years she worked in marketing, media and sales where she trained people in selling techniques, presentation skills and handling the media.
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