Sinopsis
This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.
The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society of Competitive Intelligence Professionals and has published recent articles in The Competitive Intelligence Review, The Journal of the Association of Global Strategic Information, and The Journal of Business Strategy.
"Sobre este título" puede pertenecer a otra edición de este libro.
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User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand
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User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand
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User-Directed Competitive Intelligence (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1994
ISBN 10: 0899307817
ISBN 13: 9780899307817
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Hardcover. Condición: new. Hardcover. This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780899307817
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User-directed Competitive Intelligence
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Condición: New. This work addresses issues and problems confronting the competitive intelligence industry today. It pinpoints the reasons why competitive intelligence is on hold in corporate America, and offers practical advice and solutions with regard to positioning competitive intelligence systems. Num Pages: 208 pages, black & white illustrations. BIC Classification: 1KBB; KJC; KJF; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 385. . 1994. Hardback. . . . . Nº de ref. del artículo: V9780899307817
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User-directed Competitive Intelligence
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Condición: New. This work addresses issues and problems confronting the competitive intelligence industry today. It pinpoints the reasons why competitive intelligence is on hold in corporate America, and offers practical advice and solutions with regard to positioning competitive intelligence systems. Num Pages: 208 pages, black & white illustrations. BIC Classification: 1KBB; KJC; KJF; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 385. . 1994. Hardback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780899307817
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User-Directed Competitive Intelligence (Hardcover)
Publicado por
Bloomsbury Publishing Plc, Westport, 1994
ISBN 10: 0899307817
ISBN 13: 9780899307817
Nuevo
Tapa dura
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780899307817
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User-Directed Competitive Intelligence
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users.Über den Autor. Nº de ref. del artículo: 447103689
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