Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers (Literature; 42)

0 valoración promedio
( 0 valoraciones por GoodReads )
 
9780899305646: Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers (Literature; 42)
From the Publisher:

Much of the literature on corporate reputation examines the topic from a narrow perspective - for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavour - economics, finance, management, marketing, and public relations - among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. "Shaping the Corporate Image" discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to "mould" investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues. Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in "Fortune" magazine. Discussions of these articles combine with an academic look at past trends and commentary collected from interviews with current CEOs and public relations executives to yield a valuable review of strategies that were either spectacular successes or dismal failures. "Shaping the Corporate Image" provides the reader with valuable input for the future - for developing reputation building in the 1990s and beyond. This volume should be of particular interest to CEOs and public relations specialists concerned with defining, enhancing, and nurturing the corporate image. It is also suitable for supplemental reading in courses in advertising, public relations, business strategy, and marketing, as well as a valuable resource for academics interested in the latest theoretical and practical developments in this field.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: Praeger (1992)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Praeger, 1992. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0899305644

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 73,94
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,74
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: ABC-CLIO (1992)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
PBShop
(Secaucus, NJ, Estados Unidos de America)
Valoración
[?]

Descripción ABC-CLIO, 1992. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780899305646

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 107,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,74
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: ABC-CLIO (1992)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción ABC-CLIO, 1992. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780899305646

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 106,69
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,63
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: Quorum Books (2016)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Paperback Cantidad: 1
Impresión bajo demanda
Librería
Ria Christie Collections
(Uxbridge, Reino Unido)
Valoración
[?]

Descripción Quorum Books, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780899305646_lsuk

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 118,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: ABC-CLIO, United States (1992)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Tapa dura Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción ABC-CLIO, United States, 1992. Hardback. Estado de conservación: New. New.. 219 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance, management, marketing, and public relations, among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to mold investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues. Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in Fortune magazine. Discussions of these articles combine with an academic look at past trends and commentary collected from interviews with current CEOs and public relations executives to yield a valuable review of strategies that were either spectacular successes or dismal failures. Shaping the Corporate Image provides the reader with valuable input for the future--for developing reputation building in the 1990s and beyond. This volume should be of particular interest to CEOs and public relations specialists concerned with defining, enhancing, and nurturing the corporate image. It is also suitable for supplemental reading in courses in advertising, public relations, business strategy, and marketing, as well as a valuable resource for academics interested in the latest theoretical and practical developments in this field. Nº de ref. de la librería APC9780899305646

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 132,23
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: ABC-CLIO, United States (1992)
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Tapa dura Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción ABC-CLIO, United States, 1992. Hardback. Estado de conservación: New. New.. 219 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance, management, marketing, and public relations, among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to mold investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues. Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in Fortune magazine. Discussions of these articles combine with an academic look at past trends and commentary collected from interviews with current CEOs and public relations executives to yield a valuable review of strategies that were either spectacular successes or dismal failures. Shaping the Corporate Image provides the reader with valuable input for the future--for developing reputation building in the 1990s and beyond. This volume should be of particular interest to CEOs and public relations specialists concerned with defining, enhancing, and nurturing the corporate image. It is also suitable for supplemental reading in courses in advertising, public relations, business strategy, and marketing, as well as a valuable resource for academics interested in the latest theoretical and practical developments in this field. Nº de ref. de la librería APC9780899305646

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 132,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Sobol, Marion Gross; Farrelly, Gail E.; Taper, Jessica S.
Editorial: Quorum Books
ISBN 10: 0899305644 ISBN 13: 9780899305646
Nuevos Tapa dura Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Quorum Books. Hardcover. Estado de conservación: New. Hardcover. 184 pages. Dimensions: 8.6in. x 5.9in. x 0.8in.Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance, management, marketing, and public relations, among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to mold investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues. Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in Fortune magazine. Discussions of these articles combine with an academic look at past trends and commentary collected from interviews with current CEOs and public relations executives to yield a valuable review of strategies that were either spectacular successes or dismal failures. Shaping the Corporate Image provides the reader with valuable input for the future--for developing reputation building in the 1990s and beyond. This volume should be of particular interest to CEOs and public relations specialists concerned with defining, enhancing, and nurturing the corporate image. It is also suitable for supplemental reading in courses in advertising, public relations, business strategy, and marketing, as well as a valuable resource for academics interested in the latest theoretical and practical developments in this field. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780899305646

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 141,97
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío