How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications) - Tapa blanda

Libro 10 de 45: Baywood's Technical Communications

Remley, Dirk

 
9780895038944: How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)
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ISBN 10: 0895038943 ISBN 13: 9780895038944
Editorial: Routledge, 2016

Sinopsis

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication.  Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

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Acerca del autor

Remley, Dirk

De la contraportada

IN PRAISE OF "How the Brain Processes Multimodal Technical Instructions illustrates how neurobiologists research the brain’s reaction to multimodal instructions. It is a timely and useful addition to research on new media and cognition. Remley combines concepts from the fields of multimodal rhetoric and neuroscience to deliver new understanding of what happens in the brain when we encounter multimodal texts.This book will be of value to rhetoricians and technical communicators who create with new media and research multimodality. Anyone who is intrigued by how the physical makeup of neurons can influence or limit the ways in which a piece is received by an audience should take a look at this book." —Dr. Jennifer Ware, Assistant Professor, School of Journalism, College of Communication Arts & Sciences, Michigan State University "Dirk Remley has written a book of admirable interdisciplinary ambition that attempts to advance our understanding of the link between multimodality and cognition. Readers will appreciate his work that links research on brain science and cognition with research on multimodality and media affordances. The result is a heuristic fusing of the fields that promises to guide effective analysis and production of multimodal resources." —Dr. Jason Swarts, Associate Professor of English, Director, Communication, Rhetoric, and Digital Media Ph.D. program, North Carolina State University "Dirk Remley’s book How the Brain Processes Multimodal Technical Instructions offers readers an interesting and innovative approach for viewing the writing process. By combining ideas from rhetoric and writing with concepts from neurobiology, Remley introduces a cross-disciplinary perspective on how humans compose and interpret texts in general and how they create and respond to multimodal compositions in particular. In so doing, he provides researchers and educators working in a variety of fields with a new mechanism for studying multimodal works and for teaching multimodal composition." —Kirk St.Amant , Professor, East Carolina University

De la solapa interior

IN PRAISE OF "How the Brain Processes Multimodal Technical Instructions illustrates how neurobiologists research the brain s reaction to multimodal instructions. It is a timely and useful addition to research on new media and cognition. Remley combines concepts from the fields of multimodal rhetoric and neuroscience to deliver new understanding of what happens in the brain when we encounter multimodal texts.This book will be of value to rhetoricians and technical communicators who create with new media and research multimodality. Anyone who is intrigued by how the physical makeup of neurons can influence or limit the ways in which a piece is received by an audience should take a look at this book." Dr. Jennifer Ware, Assistant Professor, School of Journalism, College of Communication Arts & Sciences, Michigan State University "Dirk Remley has written a book of admirable interdisciplinary ambition that attempts to advance our understanding of the link between multimodality and cognition. Readers will appreciate his work that links research on brain science and cognition with research on multimodality and media affordances. The result is a heuristic fusing of the fields that promises to guide effective analysis and production of multimodal resources." Dr. Jason Swarts, Associate Professor of English, Director, Communication, Rhetoric, and Digital Media Ph.D. program, North Carolina State University "Dirk Remley s book How the Brain Processes Multimodal Technical Instructions offers readers an interesting and innovative approach for viewing the writing process. By combining ideas from rhetoric and writing with concepts from neurobiology, Remley introduces a cross-disciplinary perspective on how humans compose and interpret texts in general and how they create and respond to multimodal compositions in particular. In so doing, he provides researchers and educators working in a variety of fields with a new mechanism for studying multimodal works and for teaching multimodal composition." Kirk St.Amant , Professor, East Carolina University

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Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0895038943
ISBN 13 
9780895038944
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
248
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780895038937: How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)

Edición Destacada

ISBN 10:  0895038935 ISBN 13:  9780895038937
Editorial: Routledge, 2016
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