Designing Texts: Teaching Visual Communication (Baywood's Technical Communications) - Tapa blanda

Libro 16 de 45: Baywood's Technical Communications

Brumberger, Eva; Northcut, Kathryn

 
9780895037855: Designing Texts: Teaching Visual Communication (Baywood's Technical Communications)
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ISBN 10: 0895037858 ISBN 13: 9780895037855
Editorial: Routledge, 2013

Sinopsis

'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

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Acerca del autor

Eva Brumberger

De la contraportada

"Eva Brumberger and Kathryn Northcut have assembled luminaries in the field of visual communication who can help us understand the critical function of the visual in communication of all types across multiple media, as well as provide us with the practical pedagogical strategies for fostering visual literacy in our students. Visual literacy is too often mistaken as merely the aptitude for interpreting the visual, but the contributors to this volume understand that writers also need to know how to shape their own visual rhetoric in the act of composing, as producers of visual content, from print to screen. Writing instructors who rightly know that students need to learn these strategies will find useful suggestions and examples throughout the book, ranging across composition, argumentation, technical communication, and online writing. The book concludes with important essays on the assessment of visual communication and the critical and effective uses of new tools and technologies. Designing Texts is a valuable contribution to the conversations about the importance of visual rhetoric in modern communication." —David Blakesley, Campbell Chair in Technical Communication, Professor of English, Clemson University "Designing Texts will help college teachers meet the growing challenges of teaching visual communication. The book offers practical techniques for increasing the visually literacy of the next generation of technical and professional communicators. With its innovative approaches to the pedagogy of visual communication, this text offers new methods for teaching students to solve design problems, think visually, and develop visual-rhetorical sophistication. The contributors take up the pressing questions of developing a common language for evaluating visual artifacts, of constructing visual arguments, of understanding technological mediation in teaching visual communication, and importantly, of evaluating and assessing what we teach. The book will serve as an important resource for teaching visual literacy. If you are the person in your department who develops new courses in visual communication or document design, you need this book. If you are adapting traditional courses to include visual communications or developing new courses online, you also need this book." —Karen Schriver, Author, Dynamics in Document Design, President, KSA Communication Design & Research "I applaud the editors for putting together this impressive book. It ought to be required reading for every new instructor of first-year composition as well as technical communication. The coverage of theory here is lucid, the teaching advice immensely practical, and the examples copious and pertinent across multiple disciplines. Reading this collection is like joining a virtual conference on visual communication where experienced and articulate scholars in the field have gathered, the keynote speaker is Stephen Bernhardt, and every presentation is genuinely edifying." —Sam Dragga, Professor of Technical Communication and Rhetoric, Chair, Department of English, Texas Tech University

De la solapa interior

"Eva Brumberger and Kathryn Northcut have assembled luminaries in the field of visual communication who can help us understand the critical function of the visual in communication of all types across multiple media, as well as provide us with the practical pedagogical strategies for fostering visual literacy in our students. Visual literacy is too often mistaken as merely the aptitude for interpreting the visual, but the contributors to this volume understand that writers also need to know how to shape their own visual rhetoric in the act of composing, as producers of visual content, from print to screen. Writing instructors who rightly know that students need to learn these strategies will find useful suggestions and examples throughout the book, ranging across composition, argumentation, technical communication, and online writing. The book concludes with important essays on the assessment of visual communication and the critical and effective uses of new tools and technologies. Designing Texts is a valuable contribution to the conversations about the importance of visual rhetoric in modern communication." David Blakesley, Campbell Chair in Technical Communication, Professor of English, Clemson University "Designing Texts will help college teachers meet the growing challenges of teaching visual communication. The book offers practical techniques for increasing the visually literacy of the next generation of technical and professional communicators. With its innovative approaches to the pedagogy of visual communication, this text offers new methods for teaching students to solve design problems, think visually, and develop visual-rhetorical sophistication. The contributors take up the pressing questions of developing a common language for evaluating visual artifacts, of constructing visual arguments, of understanding technological mediation in teaching visual communication, and importantly, of evaluating and assessing what we teach. The book will serve as an important resource for teaching visual literacy. If you are the person in your department who develops new courses in visual communication or document design, you need this book. If you are adapting traditional courses to include visual communications or developing new courses online, you also need this book." Karen Schriver, Author, Dynamics in Document Design, President, KSA Communication Design & Research "I applaud the editors for putting together this impressive book. It ought to be required reading for every new instructor of first-year composition as well as technical communication. The coverage of theory here is lucid, the teaching advice immensely practical, and the examples copious and pertinent across multiple disciplines. Reading this collection is like joining a virtual conference on visual communication where experienced and articulate scholars in the field have gathered, the keynote speaker is Stephen Bernhardt, and every presentation is genuinely edifying." Sam Dragga, Professor of Technical Communication and Rhetoric, Chair, Department of English, Texas Tech University

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Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0895037858
ISBN 13 
9780895037855
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
340
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780895037848: Designing Texts: Teaching Visual Communication (Baywood's Technical Communications Series)

Edición Destacada

ISBN 10:  089503784X ISBN 13:  9780895037848
Editorial: Routledge, 2013
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