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Sinopsis
Book by Kaputa Catherine
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Críticas
Whether you need a total career makeover or just a little refining around the edges, The Female Brand will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read.--Clinton Kelly -s Co-host, TLC's What Not to Wear Kaputa shows women how to maximize their innate abilities, gifts, and traits to advance their careers and boost their professional influence. Along the way, female readers learn how they can develop a unique, powerful personal brand that gets them noticed, remembered, and respected. Readers will find dozens of how-to, practical tips for everything from infiltrating the good-old-boy network to using visual tools (e.g. hair, makeup, clothing, accessories) to gain influence and power in the business world [.] With women soon to be a majority of the workforce for the first time in American history, and more female Fortune 500 CEOs than ever before, this is a priceless and timely book.--SEGN.com
Reseña del editor
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.
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- EditorialDavies-Black
- Año de publicación2009
- ISBN 10 089106284X
- ISBN 13 9780891062844
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas182
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