Producing a First-class Newsletter: A Guide to Planning, Writing, Editing, Designing, Photography, Production, and Printing (Self-Counsel Reference Series) - Tapa blanda

Reseña del editor

Newsletters have spawned a communications revolution. Today, anyone with a computer can produce a well-designed newsletter and open a new, economical, and effective avenue for informing customers, employees, and associates.Barbara A. Fanson, an award-winning newsletter publisher, demonstrates how to plan, write, and produce a professional-quality newsletter that's sure to keep readers interested. Advice is given on page layout, production schedules, editing, and typesetting. Also included are valuable suggestions on article writing, design, getting the most out of photos and graphics, and working with a printer to ensure the newsletter is exactly the way you want it."Very illuminating....This is a great reference that deserves a place on your shelf". Writing for Money