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Focus: The Future of Your Company Depends on It - Tapa blanda

Ries, Al

 
9780887308635: Focus: The Future of Your Company Depends on It
Tapa blanda
ISBN 10: 0887308635 ISBN 13: 9780887308635
Editorial: Harperbusiness, 1997

Sinopsis

How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harperbusiness
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0887308635
ISBN 13 
9780887308635
Encuadernación
Tapa blanda
Número de edición
1
Contacto del fabricante
no disponible
Persona responsable
Simone Casetta
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italia