Focus Export Ed - Tapa dura

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9780887307645: Focus Export Ed

Sinopsis

The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.

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Reseña del editor

The coauthor of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary new book that, using examples of some of America's top companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.

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