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Sinopsis
When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Reseña del editor
When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Publicado por
American Marketing Association, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
No jacket. Condición: Bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Different cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-334-836
Cantidad disponible: 1 disponibles
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Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1).
Publicado por
South-western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
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Librería: Brentwood Books, Kinnelon, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Very Good plus. Large fat hardcover in dust jacket; published in 1992 by American Marketing Association, 1315pp. Book as new except upper page edges a bit soiled due to standing dust, pages have a very slight waver. Dust jacket nice and glossy like new but has a few surface scratches. Very nice condition. HEAVY/OVERSIZE. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA. Nº de ref. del artículo: 49835
Cantidad disponible: 1 disponibles
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Publicado por
South-Western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Antiguo o usado
Tapa dura
Librería: Solr Books, Lincolnwood, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear. Nº de ref. del artículo: BCV.0877572267.VG
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Scales Handbook: A Compilation of Multi-Item Measures
Publicado por
South-Western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Antiguo o usado
Tapa dura
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_425880264
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