Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences) - Tapa dura

Sudman, Seymour; Bradburn, Norman M.

 
9780875895468: Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences)

Sinopsis

The authors advance the state-of-the-art in questionnaire design - combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process - detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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Acerca del autor

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

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