When Sparks Fly: Igniting Creativity in Groups (Bouncing Bugs) - Tapa dura

Leonard-Barton, Dorothy; Swap, Walter C.

 
9780875848655: When Sparks Fly: Igniting Creativity in Groups (Bouncing Bugs)
Tapa dura
ISBN 10: 0875848656 ISBN 13: 9780875848655
Editorial: Harvard Business Review Press, 1999

Sinopsis

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

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Acerca del autor

Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business Review Press
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0875848656
ISBN 13 
9780875848655
Encuadernación
Tapa dura
Número de páginas
242
Contacto del fabricante
no disponible
Persona responsable
no disponible