Information Rules - Tapa dura

Shapiro, Carl; Varian, Hal R.

 
9780875848631: Information Rules
Tapa dura
ISBN 10: 087584863X ISBN 13: 9780875848631
Editorial: McGraw-Hill Education Ltd, 1998

Sinopsis

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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Acerca del autor

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education Ltd
Año de publicación
1998
Idioma
Inglés
ISBN 10 
087584863X
ISBN 13 
9780875848631
Encuadernación
Tapa dura
Número de páginas
368
Contacto del fabricante
no disponible
Persona responsable
no disponible