New World, New Rules: The Changing Role of the American Corporation - Tapa dura

Whitman, Marina Von Neumann

 
9780875848587: New World, New Rules: The Changing Role of the American Corporation
Tapa dura
ISBN 10: 0875848583 ISBN 13: 9780875848587
Editorial: Harvard Business Review Press, 1999

Sinopsis

This is a chronicle of American corporation's changing role, as well as a perceptive look at what these changes mean for business and public policy. It challenges companies and the government to consider practices and policies that will contribute to corporate viability and the health of society.

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Reseña del editor

New World, New Rules is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and public policy. Author Marina Whitman shares both personal experiences and in-depth research from her distinguished career as a business leader, government adviser, teacher, and influential corporate strategist. As it surveys the uncertain new relationship between American business and American society, New World, New Rules challenges our companies and our government to consider new practices and policies that will contribute to corporate viability as well as to the health of American society.

Reseña del editor

"New World, New Rules" is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and society.Throughout much of the twentieth century, the American corporation was looked to as a bedrock of stability and security, a benevolent institution whose power and influence was a trusted force in business and society alike. For better or worse, this corporation no longer exists. Intense competition, globalization, and economic flux have all profoundly altered corporate America's relationship with employees, shareholders, communities, government, and society.Author Marina Whitman shares both the personal experiences and in-depth research from her distinguished career as a business leader, academic, government advisor, and influential corporate strategist. One of the first women appointed to a major corporate board, a former vice president at General Motors, and a former member of the President's Council of Economic Advisers, Whitman is currently a director of five major multinational corporations and a renowned scholar of economics and public policy. Here is the remarkable account of what she has observed during a period of unprecedented business upheaval.

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Editorial
Harvard Business Review Press
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0875848583
ISBN 13 
9780875848587
Encuadernación
Tapa dura
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible