Artículos relacionados a Race for the World: Strategies to Build a Great Firm

Race for the World: Strategies to Build a Great Firm - Tapa dura

Rall, Wilhelm

 
9780875848464: Race for the World: Strategies to Build a Great Firm
Tapa dura
ISBN 10: 087584846X ISBN 13: 9780875848464
Editorial: Harvard Business Review Press, 1999

Sinopsis

Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business Review Press
Año de publicación
1999
Idioma
Inglés
ISBN 10 
087584846X
ISBN 13 
9780875848464
Encuadernación
Tapa dura
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
no disponible