Sense & Respond: Capturing Value in the Network Era - Tapa dura

Bradley, Stephen P; Nolan, Richard Lewis

 
9780875848358: Sense & Respond: Capturing Value in the Network Era
Tapa dura
ISBN 10: 0875848354 ISBN 13: 9780875848358
Editorial: Harvard Business School Press, 1998

Sinopsis

From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop sense and respond strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities.

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Acerca del autor

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.

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Editorial
Harvard Business School Press
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0875848354
ISBN 13 
9780875848358
Encuadernación
Tapa dura
Número de páginas
352
Contacto del fabricante
no disponible
Persona responsable
no disponible