Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts - Tapa dura

Reseña del editor

A comprehensive guide which focuses on Internet and intranet issues as they relate to managers. The book is organized A-to-Z for easy access to key phrases, buzzwords, brand names and trade terms.

Reseña del editor

In A Remarkably Short Period of time, the Internet revolution has enabled technologically wired managers to leave their less-savvy colleagues behind, scrambling to stay competitive -- and the emerging value of intranets is making the race more strenuous yet. To ease the stress, Peter Keen offers reassuringly complete coverage of web technology as it relates to success in today's business environment.

The fifth installment in Keen's popular series of manager's glossaries, this accessible handbook quickly acquaints readers with the key concepts of the business Internet and intranets. Managers can use it as a reference or as a resource for understanding and communicating the larger significance of web technology and business innovation. Keen and his co-authors highlight business issues throughout, emphasizing their relevance for managers through many real-life profiles. This indispensable glossary includes insightful commentary, practical applications, and more than 100 essential terms to help managers decipher the Internet fast.

From digital cash to advertising on the Internet to building an intranet, authors Keen, Mougayar, and Torregrossa put the fundmental information at every manager's fingertips.