Unleashing the Killer App: Digital Strategies for Market Dominance - Tapa dura

Downes, Larry; Mui, Chunka

 
9780875848013: Unleashing the Killer App: Digital Strategies for Market Dominance
Tapa dura
ISBN 10: 087584801X ISBN 13: 9780875848013
Editorial: Harvard Business School Press, 1998

Sinopsis

When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization--and perhaps even release one.

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Acerca del autor

Larry Downes is a consultant and speaker, and writer. He is an adjunct professor of law at Northwestern University and a visiting fellow of the Diamond Exchange, an executive learning forum that brings together senior executives with leading strategy, technology, and learning experts. Chunka Mui is a partner with Diamond Technology Partners, director of the Diamond Exchange, and executive editor of the business journal Context.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business School Press
Año de publicación
1998
Idioma
Inglés
ISBN 10 
087584801X
ISBN 13 
9780875848013
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781578512614: Unleashing the Killer App: Digital Strategies for Market Dominance

Edición Destacada

ISBN 10:  1578512611 ISBN 13:  9781578512614
Editorial: Harvard Business School Pr, 2000
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