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Sinopsis
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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Acerca del autor
Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
De la contraportada
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.
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- EditorialIngram Publisher Services
- Año de publicación1996
- ISBN 10 0875846513
- ISBN 13 9780875846514
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas336
- Contacto del fabricanteno disponible
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The Balanced Scorecard: Translating Strategy into Action
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
Antiguo o usado
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Condición: Acceptable. Used - Acceptable. Dust cover damaged. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-Q-012-03656
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The Balanced Scorecard: Translating Strategy into Action
Publicado por
Harvard Business School Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
Antiguo o usado
Tapa dura
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The Balanced Scorecard: Translating Strategy into Action
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Harvard Business Review Press, United States, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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Paperback. Condición: Very Good. The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001223010
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The Balanced Scorecard
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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Tapa dura
Librería: Hamelyn, Madrid, M, España
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Condición: Muy bueno. : El libro 'The Balanced Scorecard: Translating Strategy into Action' de Robert S. Kaplan y David P. Norton, publicado por Harvard Business Review Press en 1996, presenta un sistema de gestión que permite a las empresas invertir a largo plazo en clientes, empleados, desarrollo de nuevos productos y sistemas, en lugar de centrarse únicamente en los resultados a corto plazo. Este enfoque multidimensional incorpora factores financieros y no financieros para medir el rendimiento corporativo, ofreciendo una visión equilibrada entre los objetivos a corto y largo plazo, los resultados deseados y los impulsores del rendimiento. EAN: 9780875846514 Tipo: Libros Categoría: Negocios y Economía Título: The Balanced Scorecard Autor: Robert S. Kaplan| David P. Norton Editorial: Ingram Publisher Services Idioma: en Páginas: 336 Formato: tapa dura. Nº de ref. del artículo: Happ-2024-05-15-68cccf2d
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The Balanced Scorecard
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
Antiguo o usado
Tapa dura
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Como nuevo. : El libro 'The Balanced Scorecard: Translating Strategy into Action' de Robert S. Kaplan y David P. Norton, publicado por Harvard Business Review Press en 1996, presenta un sistema de gestión que permite a las empresas invertir a largo plazo en clientes, empleados, desarrollo de nuevos productos y sistemas, en lugar de centrarse únicamente en los resultados a corto plazo. Este enfoque multidimensional incorpora factores financieros y no financieros para medir el rendimiento corporativo, ofreciendo una visión equilibrada entre los objetivos a corto y largo plazo, los resultados deseados y los impulsores del rendimiento. EAN: 9780875846514 Tipo: Libros Categoría: Negocios y Economía Título: The Balanced Scorecard Autor: Robert S. Kaplan| David P. Norton Editorial: Ingram Publisher Services Idioma: en Páginas: 336 Formato: tapa dura. Nº de ref. del artículo: Happ-2024-12-12-a069efd6
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The Balanced Scorecard: Translating Strategy into Action
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Harvard Business School Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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The Balanced Scorecard: Translating Strategy into Action
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ISBN 13: 9780875846514
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The Balanced Scorecard: Translating Strategy into Action
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Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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The Balanced Scorecard: Translating Strategy into Action
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Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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The Balanced Scorecard : Translating Strategy into Action
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Harvard Business Review Press, 1996
ISBN 10: 0875846513
ISBN 13: 9780875846514
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