Reputation: Realizing Value from the Corporate Image - Tapa dura

Fombrun, Charles J.

 
9780875846330: Reputation: Realizing Value from the Corporate Image
Tapa dura
ISBN 10: 0875846335 ISBN 13: 9780875846330
Editorial: Harvard Business School Pr, 1996

Sinopsis

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

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Acerca del autor

Charles Fombrun is research professor of management at the Stern School of Business, New York University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business School Pr
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0875846335
ISBN 13 
9780875846330
Encuadernación
Tapa dura
Número de páginas
441
Contacto del fabricante
no disponible
Persona responsable
no disponible