Internet Strategy Handbook: Lessons from the New Frontier of Business - Tapa dura

 
9780875846316: Internet Strategy Handbook: Lessons from the New Frontier of Business

Sinopsis

From the author of "Doing Business on the Internet", this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.

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Reseña del editor

From the author of "Doing Business on the Internet", this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.

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