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9780875842523: Third Generation R.& D.: Managing the Link to Corporate Strategy
Tapa dura
ISBN 10: 0875842526 ISBN 13: 9780875842523
Editorial: Harvard Business Review Press, 1991

Sinopsis

Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation copyright

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Reseña del editor

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.

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Editorial
Harvard Business Review Press
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0875842526
ISBN 13 
9780875842523
Encuadernación
Tapa dura
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible