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Strategy: Seeking and Securing Competitive Advantage (The Harvard Business Review Book Series) - Tapa dura

Porter, Michael E.

 
9780875842431: Strategy: Seeking and Securing Competitive Advantage (The Harvard Business Review Book Series)

Sinopsis

What makes up an effective strategy? This collection of "Harvard Business Review" articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. It is a "Harvard Business Review" book.

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Acerca del autor

Michael Porter acts as one of the World Economic Forum's Global Competitiveness Report's primary editors

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