Managing the Resource Allocation Process: A Study of Corporate Planning and Investment - Tapa blanda

Bower, Joseph L.

 
9780875841281: Managing the Resource Allocation Process: A Study of Corporate Planning and Investment

Sinopsis

This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".

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Reseña del editor

This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".

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