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Selling the Five Rings: The IOC and the Rise of Olympic Commercialism - Tapa dura

Barney, Robert K; Wenn, Stephen R; Martyn, Scott G

 
9780874807134: Selling the Five Rings: The IOC and the Rise of Olympic Commercialism
Tapa dura
ISBN 10: 0874807131 ISBN 13: 9780874807134
Editorial: University of Utah Press,U.S., 2002

Sinopsis

Using International Olympic Committee meeting minutes, reports, letters, memoranda, and other primary source documents, the authors trace the rise of the Olympic games from what was meant to be an instrument of international peace to a transnational marketing giant. It was a transformation of ideali

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Acerca del autor

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
 

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Editorial
University of Utah Press,U.S.
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0874807131
ISBN 13 
9780874807134
Encuadernación
Tapa dura
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
no disponible