9780873894685: New Product Development: Strategies for Supplier Integration

Sinopsis

In response to increasing global competition, companies have increasingly involved suppliers earlier in the design of products, thereby decreasing the time-to-market for any product. Built on experiences of several companies, this book outlines necessary strategies, planning and execution processes for supplier integration, and includes extensive discussion of the relationships between the supplier and the firm. Written at an intermediate level for those involved in manufacturing or service industries. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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