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Sinopsis
This second edition of the text provides detailed information on how to construct, evaluate and use questionnaires for measuring customer satisfaction levels.
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This second edition provides detailed information about how to construct, evaluate, and use questionnaires. New to this edition is a chapter on sampling methods, which includes different methods of sampling as well as how to determine an appropriate sample size for reliable results. The author has updated the chapter on reliability and validity to provide more information about other forms of reliability. He also includes a chapter devoted to presenting examples on real customer satisfaction measures and how they can be used. These additions help make this new edition a valuable resource for anyone involved with measuring customer satisfaction. Other topics covered are guidelines for developing questionnaires, the concept of quality, methods to increase response rates, sampling error, and two methods of determining important service or product characteristics as perceived by the customer.
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Measuring Customer Satisfaction: Development and Use of Questionnaires
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Measuring Customer Satisfaction: Development and Use of Questionnaires
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-015-02206
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
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ASQ Quality Press, 1998
ISBN 10: 087389362X
ISBN 13: 9780873893626
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
Publicado por
ASQ Quality Press, 1998
ISBN 10: 087389362X
ISBN 13: 9780873893626
Antiguo o usado
Tapa dura
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Like New condition. 2nd edition. A near perfect copy that may have very minor cosmetic defects. Nº de ref. del artículo: L05R-00739
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
Publicado por
ASQ Quality Press, 1998
ISBN 10: 087389362X
ISBN 13: 9780873893626
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00072654779
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
Publicado por
ASQ Quality Press, 1998
ISBN 10: 087389362X
ISBN 13: 9780873893626
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00079758119
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