Customer Retention: An Integrated Process for Keeping Your Best Customers - Tapa dura

Lowenstein, Michael W.

 
9780873892575: Customer Retention: An Integrated Process for Keeping Your Best Customers

Sinopsis

Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.

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Reseña del editor

Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.

"Sobre este título" puede pertenecer a otra edición de este libro.