THE GREAT BRAIN ROBBERY - Tapa dura

The Great Brain Robbery (Inscribed First Edition)

Hardcover. Condición: Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Rosebud Books, Pasadena, 1981. First edition. First printing. Quarter red cloth over brown paper-covered boards; spine lettered in gilt. Fine in a near fine dust jacket, with a tiny chip to the rear panel and slight fading to the spine of jacket. A tight, clean copy with publisher's original price ($11.00) intact on front jacket flap. Inscribed by Ray Considine to a prior owner on the front endpaper, dated October 1982, with a humorous inscription. Also laid in are a 1982 tour schedule for Considine and his business card. 8vo. 221 pp., with epilogue and index. Comes with archival-quality mylar dust jacket protector. Subtitled A Collection of Proven Ideas to Make You Money and Change Your Life, the book is a collection of practical sales, marketing, motivation, and business ideas assembled by Ray Considine and Murray Raphel, emphasizing what the authors call "non-traditional thinking" and examples of successful people and businesses rather than a conventional step-by-step manual. Considine was a Harvard graduate, speaker, trainer, salesman, and marketing consultant who headed Considine and Associates in Pasadena; the book later developed something of a following among sales and marketing professionals and was used as a marketing text by at least one college instructor. Nº de ref. del artículo: F4900-Considine

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