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Reseña del editor
Brands have never been more important than they are today.
As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.
But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.
Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.
In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.
If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Biografía del autor
Dr Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach.
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- EditorialHarriman House Ltd
- Año de publicación2019
- ISBN 10 0857195891
- ISBN 13 9780857195890
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición3
- Número de páginas314
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EUR 6,66 gastos de envío desde Reino Unido a Estados Unidos de America
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Advanced Brand Management: Building and implementing a powerful brand strategy (3rd Edition): Building and activating a powerful brand strategy
Publicado por
Harriman House, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR010867920
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Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy
Publicado por
Harriman House, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Tapa dura
Librería: Indiana Book Company, Marion, IN, Estados Unidos de America
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Condición: Acceptable. Spine repair. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available. Nº de ref. del artículo: 1000008131369-1000
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Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy
Publicado por
Harriman House, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
Antiguo o usado
Tapa dura
Librería: MusicMagpie, Stockport, Reino Unido
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Advanced Brand Management -- 3rd Edition Building and Activating a Powerful Brand Strategy
Publicado por
Harriman House Publishing, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
Antiguo o usado
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Condición: Very Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. del artículo: 54727860
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Advanced Brand Management : Building and Implementing a Powerful Brand Strategy
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Advanced Brand Management - 3rd Edition: Building and Implementing a Powerful Brand Strategy (Hardback or Cased Book)
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Harriman House 2/25/2019, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Hardback or Cased Book. Condición: New. Advanced Brand Management - 3rd Edition: Building and Implementing a Powerful Brand Strategy 1.36. Book. Nº de ref. del artículo: BBS-9780857195890
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Advanced Brand Management : Building and Implementing a Powerful Brand Strategy
Publicado por
Harriman House, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
Antiguo o usado
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Advanced Brand Management (Third Edition)
Publicado por
Harriman House Publishing, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: MD-9780857195890
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Advanced Brand Management (Third Edition) (Hardcover)
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Harriman House Publishing, Petersfield, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780857195890
Cantidad disponible: 1 disponibles
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Advanced Brand Management (Third Edition)
Publicado por
Harriman House Publishing, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
Nuevo
Tapa dura
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FV-9780857195890
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Cantidad disponible: 10 disponibles