Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR - Tapa blanda

easy to read, understand and implement Irish Tatler 'Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. (Flybe, January 2012) a solid introduction to getting the most from your website. (PC Utilities, February 2012) The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced. (The Market, March 2012) This DIY guide will become a golden reference book and desk buddy for the online opportunist. (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing. (Financial Adviser, March 2012) Read this if you re aiming for the top and aren t afraid to put in the legwork to get there. (Sell it Online, April 2014)

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. * Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success * An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how * Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more