How to Do Critical Discourse Analysis: A Multimodal Introduction

4,16 valoración promedio
( 31 valoraciones por Goodreads )
 
9780857028914: How to Do Critical Discourse Analysis: A Multimodal Introduction
Críticas:

How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in Media and Cultural Studies who need tools for the study of text, talk and images


Teun van Dijk
Pompeu Fabra University

The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis
Ruth Wodak
Lancaster University

David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of Communication Studies in general
Dr. Carmen Rosa Caldas-Coulthard
Centre for English Language Studies, The University of Birmingham

Media and Cultural Studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function
John Richardson
Newcastle University



This book is a must for any student or scholar who is interested in ‘doing’ critical discourse analysis. At present, it is not easy to find a book like this one which is dedicated to providing a practical introduction to the analytic tools used by CDA practitioners...I am impressed by the fact that the authors explain extremely complicated phenomena in such an accessible way, which shows their excellent understanding of the subject in question.

(Song Guo 2014-02-18)

Reseña del editor:

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University

"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University


How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?

This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.

With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

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Descripción SAGE Publications Ltd. Hardback. Estado de conservación: new. BRAND NEW, How to Do Critical Discourse Analysis: A Multimodal Introduction, David Machin, Andrea Mayr, Undergraduate students of critical discourse analysis, media analysis, reading the media, language and power and culture and communication accross media studies, communication studies, linguistics and English departments. Nº de ref. de la librería B9780857028914

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Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Estado de conservación: New. New.. 244 x 165 mm. Language: English . Brand New Book. How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Nº de ref. de la librería AAX9780857028914

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David Machin, Andrea Mayr
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Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Estado de conservación: New. New.. 244 x 165 mm. Language: English . Brand New Book. How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Nº de ref. de la librería AAX9780857028914

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