How to Do Critical Discourse Analysis: A Multimodal Introduction

4,11 valoración promedio
( 36 valoraciones por Goodreads )
 
9780857028914: How to Do Critical Discourse Analysis: A Multimodal Introduction
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Críticas:

How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in media and cultural studies who need tools for the study of text, talk and images. (Teun van Dijk)

The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. (Ruth Wodak)

David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of communication studies in general. (Carmen Rosa Caldas-Coulthard)

Media and cultural studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function. (John Richardson)

This book is a must for any student or scholar who is interested in ‘doing’ critical discourse analysis. At present, it is not easy to find a book like this one which is dedicated to providing a practical introduction to the analytic tools used by CDA practitioners...I am impressed by the fact that the authors explain extremely complicated phenomena in such an accessible way, which shows their excellent understanding of the subject in question.

(Song Guo 2014-02-18)

Reseña del editor:

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University

"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University


How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?

This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.

With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

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Machin, David
Publicado por SAGE Publications Ltd (2012)
ISBN 10: 085702891X ISBN 13: 9780857028914
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Descripción SAGE Publications Ltd, 2012. HRD. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: FJ-9780857028914

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David Machin, Andrea Mayr
Publicado por Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 085702891X ISBN 13: 9780857028914
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Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Condición: New. New.. Language: English . Brand New Book. How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Nº de ref. del artículo: AAX9780857028914

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David Machin, Andrea Mayr
Publicado por Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 085702891X ISBN 13: 9780857028914
Nuevo Tapa dura Cantidad disponible: 1
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Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Condición: New. New. Language: English . Brand New Book. How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Nº de ref. del artículo: AAX9780857028914

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David Machin
Publicado por SAGE Publications Ltd
ISBN 10: 085702891X ISBN 13: 9780857028914
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Descripción SAGE Publications Ltd. Hardcover. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780857028914

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David Machin
Publicado por Sage Publications Ltd (2012)
ISBN 10: 085702891X ISBN 13: 9780857028914
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Descripción Sage Publications Ltd, 2012. Hardcover. Condición: Brand New. 236 pages. 9.75x6.75x0.75 inches. In Stock. Nº de ref. del artículo: __085702891X

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