Political Marketing: Theory And Concepts (Sage Advanced Marketing Series) - Tapa blanda

Ormrod, Robert P.; Henneberg, Stephan C M; O′Shaughnessy, Nicholas

 
9780857025814: Political Marketing: Theory And Concepts (Sage Advanced Marketing Series)
Tapa blanda
ISBN 10: 0857025813 ISBN 13: 9780857025814
Editorial: SAGE Publications Ltd, 2013

Sinopsis

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

 Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

 

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert’s primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.



Stephan C. Henneberg is Professor of Marketing and Strategy at the Manchester Business School, University of Manchester. He received his PhD from the Judge Business School, Cambridge. Stephan’s research focuses on issues of inter-organisational strategy, business relationships and networks, and political marketing. He was the Academy of Marketing Special Interest Group Chair for Political Marketing and has organised three international conferences on the topic.



Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts

De la contraportada

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

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Editorial
SAGE Publications Ltd
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0857025813
ISBN 13 
9780857025814
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780857025807: Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

Edición Destacada

ISBN 10:  0857025805 ISBN 13:  9780857025807
Editorial: SAGE Publications Ltd, 2013
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